Understanding the parts that affect your search engine rankings will help you better optimize your web-site to make the most of each. Contrary to popular belief, someone can rank higher in Google & other search engines with some hard work & planning on their part. Here are common factors that you can alter to improve your results.
1. Anchor text on links that point to your site. The text used for inbound links to your site lets the search engines know what the topic of your site is. That is why it is always best to have links carryover your keywords, than your domain name or URL. When sites post a link using something other than appropriate keywords for your site, ask them to alter it to include the words that users would search for when looking for your business online.
2. Title & other Meta tags. While the Meta keyword tag is no longer important, other Meta tags still matter when it comes to how your site ranks in the search engines. A properly crafted, keyword rich Meta title & description can enhance your SEO efforts dramatically compared to no title or poorly constructed tags.
3. The all important link popularity. This is probably the largest part in getting your site a high rating in the search engines. A lack of incoming links or links from poor quality sites can keep your site hidden on page 23 of the search results. In the event you can only work on aspect of promotion your business online, let it be to find quality incoming links. You can do this by submitting articles, visitor jogging a weblog, posting weblog & forum comments & more.
4. The variety of sites that link to yours. While it is not often talked about, variety in your incoming links is important as well as the quantity & quality. By having links from various sites link to yours, it creates a higher level of popularity, which in turn becomes a better search engine rating. In the event you sell books, for example, work to get links from other book sellers, libraries, gift stores, authors who are books you sell & more.
5. Domain keywords. It is getting harder every day to discover a domain name that is not long, & that contains the keywords you need to make use of for your search engine results. The hard work to locate that includes your main keywords, however, is worth your while since including them in your root domain name will greatly improve your search engine results. Try an online tool like Name Boy (http://nameboy.com) that lets you enter your keywords then suggests feasible domains & shows which of them are obtainable.
SEO takes time & work. But without it your web-site is destined to stay hidden beneath a myriad of other higher rating sites. Keep each of these parts in mind as you generate your web-site & work to promote it. They will make a dramatic difference in where your site ranks overall.
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