Shoppers Enjoy Using Live Chat Software

The survey involved a thousand shoppers back in February and revealed that 20% of shoppers prefer to make use of sites that offer them a chat application. The survey also pointed to several reasons why chat application has been so well embraced by customers and several reasons why a merchant ought to think about downloading a chat application now in order to reap some of the positive results for themselves.

Many shoppers enjoy using a live chat application when it is available to them despite the fact that most online merchants have been slow about adapting to the use and installation of chat application. It seems that shoppers that do happen to find an online site that offers a chat application enjoy it, according to a survey that was conducted by the E-Tailing consultancy group and Bold Application.

When it comes to customer support chat application falls in to the top of the best practices section due to the fact that individuals who have used the chats quickly fall in love with the process of speedy responses, knowledge, and friendliness. Adding a chat application to an online site helps take the business off of the virtual map and in to actual life which makes customers much more apt to make purchases and far less apt to browse away, in the event that they have already been engaged in a chat with a proactive agent. Following the same principle of pressure that a actual salesperson at a retail store can offer, people are more likely to make a purchase in the event that they have been guided towards it.

Human factor helps propel live chat application

It is hard to debate the merits that live chat application holds when it comes to addressing a customer's concern for immediate answers. 77% of those who participated in the survey about live chat application said that they prefer it because they get the answers they require without any lag time. Another 52% reported that they enjoyed using a chat application because it allowed their purchase to be streamlined and efficient. As most people today are starved for time, the idea that they can be in control and get the efficiency they demand from a cease solution is appealing, and it is inviting. Shoppers that have had a successful experience with a chat application are once as likely to keep in mind it next time they require to make a purchase sending them back to the same net site.

Speed of a live chat application

Live chat application demographic is very desirable

From the merchant's point of view, of the top reasons to put in live chat application is the fact that the average shopper that is looking for a chat application before making a purchase is very desirable. On average the advocates of the live chat application are between the ages of 30 and 50 with a huge income. They are also more likely to hold a college degree and far more likely to spend funds online compared to any other group of shoppers. In other words, those who require a chat application are the same individuals who will make a final purchase or from our net site.

Finally, while the survey revealed that not all proactive approaches are effective, when executed correctly 62% of browsers are open to chat on invitation. That means as an e commerce business you could potentially reach out to very thirds of your potential buyers to encourage sales and increase profits; which are impressive figures for a business looking to increase its yearly profits.

Proactive live chat works

Peter Howell currently manages the Promotion Operations of Web Site Chat ( http://www.websitechat.net ), the developers of a State of the Art live chat application.